Who is Lorraine Liu?
Let’s get in touch! liuyannie7@gmail.com or (437) 677-2175
Status Canadian Citizen
My role as an art director won’t conjure up any images, but the portfolio and track record as a multiple award-winning advertising creative director most certainly will. Worked in numerous agencies, and the stellar work includes industry-recognised campaigns for multiple clients. Bringing a wealth of experience in consumer insights, creative strategy, brand building, client management, with an ability to inspire creative excitement and inclusiveness in teams.
What are my major accomplishments?
My works for clients such as Nokia, Virgin Atlantic and Sunlife have been awarded and short-listed in major industry award shows such as Cannes, Kamfan, Adfests and more. I have participated in judging several international creative awards.
What kind of experience do I have?
July 2021 – Apr 2023 The Semicolon Creative Partner/Co-founder
The core client includes Sanofi Esssentiale. Leveraged insights, strategic planning, creative ideas, and media expertise, to help clients connect socially with consumers.
September 2018 – Jan 2021 Ogilvy Group Creative Director
Join Ogilvy as Creative Director and rise to Group Creative Director. Actively plan, create, and direct the execution of creative marketing strategies for our key clients, by utilizing local & regional insights and analytical/planning skills. Identify new trends to develop and deliver online and offline marketing creative strategies for clients like Wyeth regional and local business - brands include: Illuma, S-26 and Materna; also, Welcome supermarket and IKEA. Engage with a continuously growing audience base from across Hong Kong & China, formulating and steering the execution of traditional and social media marketing campaigns, to gain impressions, while elevating brand awareness and reach. Lead, coach, and mentor teams for the execution of strategic initiatives, and ensure continuous performance improvement.
December 2013 – September 2018 Ogilvy Creative Director
The role needs a thought leader who can drive integrated campaigns but also be able to concept with consideration of the entire user journey and articulate how one channel is being used to connect to another. Need to lead, manage, and inspire a team of 5 while drawing form their ideas and developing their skill sets. Thought leader, sharing industry insights, and providing expertise on advertising juries. Clients include Asia Miles, Prudential HK, HSBC, St Regis Macao, Hong Kong Land and Huggies HK.
July 2011 – November 2013 Kymechow Communications Associate Creative Director
Leads brand strategy and creative execution from concept to completion, across online and offline channels. Manage & supervise projects: SunLife, MontBlanc, Towers Watson, Unicef.
August 2004 –June 2011 8 Partnership Senior Art Director
Join 8 Partnership as Art Director and rise to Senior Art Director. Clients include Nokia, Starbucks, Virgin Atlantic, Economist, Mira Hotel, Hong Kong Cancer Fund.
March 2003 – August 2004 Doremus & Company Art Director
Clients include Financial Times, Fidelity, Virgin Atlantic, LGT.
1998 – 2001 Dynasty Advertising, Toronto CA (aka now Dyversity Communications) Graphic Designer
Create and develop print, film, outdoor, and direct mail campaigns for London Life, ScotiaBank, Bell Canada, Tridel
What did I study?
International Academy of Advertising & Design Toronto, Canada
Higher Diploma in Advertising Design
University of Toronto Canada
Major in Art & Computer Science
What do I speak? Cantonese, English – Good command of spoken & written skills.
What do I like to do when I’m not working?
I play badminton, enjoy hiking, love snowboarding.
What do I like to do when I’m not working?
I play badminton, enjoy hiking, love snowboarding.